Backlash to controversial peace deal spun on Ukrainian and Russian media

Zelensky’s agreement to the Steinmeier Formula took both Ukrainian and Russian media bystorm

Backlash to controversial peace deal spun on Ukrainian and Russian media

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Zelensky’s agreement to the Steinmeier Formula took both Ukrainian and Russian media by storm

(Source: @GGgigitashvili_/DFRLab via Euromaidan Press)

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Most engaged-with articles on the Steinmeier Formula. The narratives are as follows: “signing the Steinmeier formula is a surrender” (green boxes), “the agreement is a way toward peace” (purple box), and “Ukranian officials failed to explain it to the public properly” (yellow box). (Source: @r_osadchuk/DFRLab via BuzzSumo)

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Sysomos Word Cloud search showed that other key terms mentioned together with “капітуляція” (“capitulation”). While the word cloud does not provide quantitative evidence, it is an informal demonstration of the relationship between relevant terms. (Source: @GGgigitashvili/DFRLab via Sysomos)

Narrative: The Steinmeier Formula is not a surrender, but the continuation of the Minsk Agreements and a way toward peace.

This narrative first emerged in an interview of Ukrainian Minister of Foreign Affairs Vadym Prystaiko on September 20, during which he described the signed agreement as the only “agreed-upon wording” between Ukraine, Russia, and the OSCE. According to Prystaiko, signing the formula was a precondition for the preservation of the Normandy format: a multilateral group of representatives from Ukraine, France, Germany, and Russia dedicated to resolving the war in the Donbas region.

During an impromptu briefing on October 1, Zelensky expressed a similar view after Russian Kremlin-owned TASS broke the news of the “signed formula.” Zelensky said that Ukraine agreed on the wording of the Steinmeier Formula in a letter to Ambassador Martin Sajdik, Special Representative of the OSCE Chairperson-in-Office to the Trilateral Contact Group, on the implementation of the peace plan in in eastern Ukraine.

Narrative: Ukrainian authorities failed to explain the conditions and implications of Steinmeier Formula to the public.

The lack of explanation on the part of the Ukrainian government on the signing of the agreement created an informational vacuum. That vacuum was, in turn, filled with speculation from expert commentators and media outlets. Kristina Berdynskykh, a journalist for independent Novoe Vremya, noted that the Ukrainian government failed in two respects. The first failure was timing, as Kremlin-owned media conglomerate TASS was the first to break the story that Zelensky had signed, causing the Ukrainian government to play catch up with the news cycle afterward. The second failure was a lack of transparency, as the government stubbornly refused to allot more than 15 minutes to a proper press briefing. The day after the news broke, Zelensky offered a briefing to party leaders behind closed doors; he refused to extend the courtesy to the remainder of parliament and the press.

Mentions trendline for the phrase “Steinmeier Formula” across platforms in both Ukrainian and Russian from September 30 to October 18. The term appeared 48,671 times across social media and news platforms. (Sources: @r_osadchuk/DFRLab via Sysomos)

Narratives pushed by pro-Kremlin outlets in Russia

Narrative: Nationalist forces rule Ukraine.

Following Zelensky’s decision to sign the Steinmeier Formula, thousands of Ukrainians gathered in Kyiv’s Independence Square to protest the deal. Multiple Russian outlets portrayed protesters in a negative light and presented the Ukrainian government as incompetent and dysfunctional.

Various pro-Kremlin outlets pushed a narrative about “Nazi Ukraine,” claiming that nationalist forces determine Ukraine’s foreign and domestic policy and that Zelensky is not equipped to deal with the “Nazi problem.” Others insisted that nationalists do not obey Zelensky’s authority, making his power “illegitimate.” Yet another narrative claimed that the Steinmeier Formula sparked a new revolution in Ukraine, allowing nationalist groups to seize control of the president’s administration building. (No such takeover occurred.) These articles claim that, given their alleged new control, nationalist groups will not allow the Ukrainian government to implement the Steinmeier Formula, and the only solution to the conflict they will offer is an endless war in eastern Ukraine.

In addition to the claims from pro-Kremlin media outlets, Russian President Vladimir Putin asserted that nationalist groups in Ukraine preclude Zelensky from taking any steps toward solving the conflict. The Steinmeier Formula required both parties in the conflict to disengage their forces from the contact line in eastern Ukraine by October 7, 2019. Due to ceasefire violations and continued shelling by Russian-backed militants, however, Ukraine postponed its disengagement until a sustainable ceasefire can be reached. In response, Putin accused Zelensky of succumbing to nationalist forces and failing to fulfill Ukraine’s obligations under the Steinmeier Formula.

The DFRLab ran a Sysomos search of the Russian keywords “Украина” (“Ukraine”) and “националисты” (“nationalists”) between October 1–22, 2019. During this period, the keywords appeared 1,116 times in news stories. Over 80 percent of mentions originated in Russia.

Mentions of the keywords “Украина” (“Ukraine”) and “националисты” (“nationalists”) in Russian in news stories during the period from October 1–22, 2019. (Source: @GGigitashvili/DFRLab via Sysomos)

Pro-Kremlin commentators did not provide evidence that nationalist groups had gained momentum in Ukraine or that fear of those groups was driving the Ukrainian government’s foreign policy decisions. Furthermore, no single ideology, let alone any one nationalist group, dominated the protests in Kyiv; rather, the organizing coalition consisted of a diverse array of volunteers, diplomats, civil activists, scientists, and other actors united under the nonpartisan Capitulation Resistance Movement.

Narrative: Russia forced Ukraine to sign the Steinmeier Formula.

Pro-Kremlin TV hosts presented Ukraine’s consent to the Steinmeier Formula as Russia’s doing, saying that Ukraine signed the agreement because Russia forced it to do so.

Quotes from pro-Kremlin TV hosts characterizing Ukraine’s acceptance of the Steinmeier Formula as a triumph for Russia. (Sources: Rossiya 24/archive, top: Obozrevotel/archive, middle; Hybrid Warfare Analytical Group/archive, bottom)

Steinmeier himself debunked this narrative, explaining that, three years ago, the Steinmeier Formula outlined specific steps within the framework of the Minsk peace talks, in which former President of Ukraine Poroshenko participated. Russia did not have any influence in creating the agreement.

Pro-Kremlin outlets also asserted that Germany and France are tired of the conflict in the Donbas region, and Macron and Merkel forced Ukraine to sign the Steinmeier Formula.


Although the overwhelming majority of Ukrainians want an end to the five-year war in the Donbas region, it is too early to speculate as to whether the Steinmeier Formula can lead to a breakthrough in peace talks. The ongoing protests in Ukraine demonstrate that Zelensky’s decision to sign the agreement has instigated a new wave of anti-governmental protests in the country. Zelensky’s rivals, meanwhile, are seeking to reap political gains from the current unrest, as well as from the Ukrainian government’s communication breakdown on the significance of the signed agreement.

Pro-Kremlin outlets, meanwhile, have exploited Ukraine’s adoption of the Steinmeier Formula and subsequent domestic unrest to discredit Ukraine’s sovereign status, belittle its government, and characterize it as a country dominated by fascist forces. During the period from 2014–2017, Russia’s top three TV channels dedicate one-third of their political and news talk shows to Ukraine, and 90 percent of their coverage of Ukraine is negative.

Putin recently criticized Kremlin-funded TV for portraying Ukraine in a too negative light. Experts argued that as Steinmeier Formula stipulates the return of Donetsk and Luhansk regions with special self-governing status under Ukraine’s jurisdiction, Putin perhaps saw the need that Kremlin-owned media should reduce its portrayal of Ukraine as “neo-Nazi state.” Otherwise it would be hard for the Kremlin to explain to Russian society why these regions should be reintegrated into “fascist” Ukraine. Despite Putin’s call for a more diplomatic media approach, however, pro-Kremlin outlets’ inflammatory coverage of Ukraine amid the outrage over the Steinmeier Formula showed that they do not plan to adopt a more reconciliatory tone anytime soon.

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